FERNANDA STEINMANN
BIO
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SELECTED PROJECTS fersteinmann@gmail.com
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EXPERIENCE

Bloomingdales.com (New York, NY) 09/09 - present
Art Director
> Brand development online.
> Partner with Creative Director in developing concepts for photoshoots,
as well as helping directing it on set, editing photos, making retouching comments on pictures.
> Flash Editorials Concept and Design,
> Succesufully guiding programmers, designers and freelancers.
> Weekly meetings with marketing merchandising teams for brainstorming and feedback.

Ann Taylor.com + Ann Taylor LOFT.com (New York, NY) 04/07 - 09/09
Senior Web Designer
> Brand development online.
> Partner with Art Director in developing concepts for photoshoots,
as well as helping directing it on set, editing photos, making retouching comments on pictures.
> Flash Editorials Concept and Design,
> Succesufully guiding programmers, junior designers and freelancers.
> Weekly meetings with marketing team for brainstorming and feedback.

Freelance Art Director 01/07 - 04/07
TMS Group - Marketing group from Miami - Developing website
HM Project - South American Art Collection - Developing logo, collateral and website.

StyleSight.com (New York, NY) 05/06 - 12/06
Art Director
> Responsible for look and feel of the site, company brochure, developing logos, layouts and graphics.
> Trend Analysis and Research.

DKNY Jeans European Division (New York, NY) 02/06 - 04/06
Freelance Senior Graphic Designer
> Trend Research for Fall/Winter 07-08
> Developed graphic themes and cut and sew designs for Fall/Winter 07-08 Mens & Womens Collections.

Handsblue.com (psychopedia.com) 05/05 - 12/05
Art Director
> Created graphic and marketing concepts for clientÕs ads (Benefit, Sephora, Rugby, Paper Denim, etc.)
> Developed ideas about seasonal trends and fashion forecasting business.

Arrow Shirts (New York, NY) 01/04 - 12/04
Art Director
> Developed with Jane Hali a Trend Manual for their Licensees, for Fall-Winter 05-06 and Spring 06.
Womens and Boys. The Manuals contained: Trends, Colors, Fabrics, Trims.
> Responsible for concept, design, lay-out, graphics, prints and patterns.

Creative Artists Agency - Youth Intelligence (New York, NY) 11/04
Art Director
> Created the concept, along with Marketing Director, of Press Kit.
> Responsible for graphic design, editing photos and print shop relationship.
> Reports on S‹o Paulo lifestyle and local fashion business.

Here & There (New York, NY) 03/03 - 04/05
Art Director
> Develop the new Brand/Identity, Collateral, Packaging, website of Company.
> Responsible for design, lay-out, concepts, editing information and photos of Fashion Forecast
Publications sold for fashion companies (Lacoste, MaxMara, Saks,Inc, Target among others).
> Created the concept for Asia Interstoff 2004 (Here & There was the chief designer of the Forum),
including design brochure, Forum Interior and Environment Design (Beijing and Hong Kong).
> Supervised and motivated Designer Assistants and Interns in the creations and completion of work.
> Worked with designers and fabric researchers to compile trend information by theme.

Toki Design (San Francisco, CA) 09/00 - 03/03
Graphic and web designer
> Designed invitations, logos, illustrations for cds. Executed final production.
> Created interface design and programmed web usability with Html and Flash.
> Photographed and directed Photoshoots for NoMayo Records.
Clients: Michael Martin Galleries, Shapiro Gallery, Trout Group, NoMayo Records, Flemington.

Withitgirl Industries (San Francisco, CA) 09/00 - 04/02
Art Director
> Directed branding and design of webzine (withitgirl.com) and Bored Magazine.

MTV Brazil (S‹o Paulo, SP) 06/95 - 06/97
Set Designer
> Designed set and props.
> Supervised the installation and maintenance of sets and props.
> Managed the construction of the MTV Video Music AwardsÕ set, designed by Gringo Cardia.
> Developed Images for set.

PUBLISHED WORK

Neomu #8 (NY), Tokion Magazine (NY), Sportswear International, Flux (England), Elle (Russia),
The Face (England), Anthem (LA), Capricho (Brazil).

SKILLS

Knowledge of MAC and PC Platforms, Quark, InDesign, Photoshop, Illustrator, Painter, Flash,
Go Live, Dreamweaver, HTML, MS Office, Powerpoint. Camera Mamya RB. Digital Cameras. Illustration.
Fluent Portuguese and working knowledge of Spanish.

EDUCATION

1997 BA Fine Arts - Funda�cao Armando Alvarez Penteado, Sao Paulo, Brazil
2001 Certificate in Multimedia - Vista College, Berkeley, CA
2009- Fellowship at Brooklyn Polytechnic
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> ANN TAYLOR
> LOFT
> DKNY JEANS
> HERE & THERE
> ASIA INTERSTOFF
> STYLESIGHT.COM
> YOUTH INTELLIGENCE
> MTV
> EDITORIALS
> WHITNEY MUSEUM
ONLINE CAMPAIGNS
WEBSITES
LOGOS
ILLUSTRATIONS
 
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CONTACT
 
.....©2007FernandaSteinmann. All Rights Reserved.